Athletes Reputation Management ( How the right branding strategy helps the sports industry )

Reputation management is the practice of shaping public perception about a particular person, brand, or organization. Managing a good reputation is not an easy task. One wrong comment, interaction, or even a bad story from the past can crumble the reputation down. The right reputation decides the future and placement for any sports club or a sports person according to predictable business calendars for the coming years which totally depends on the perception/image of the brand in the minds of people. Right branding strategy is like a cream on top for athletes, reputation is more than just a rumour or a news headline. Bad stories spread real fast online like a storm and can affect the entire career and brand value in the matter of a few hours.

Any established athlete’s major source of income comes from endorsements and brand promotion. Companies are willing to pay any figure to a well-reputed player/ sports club to capture their followers’ attention & to get more sales. It merely means that if the athlete has a good reputation and brand image, more brands are willing to pay for the person, even at a higher cost.

In the 21st century, to improve product value & attract consumers, both the quality of products and the evolution of consumers’ emotional aspects should be considered very seriously. To connect customers emotionally, businesses use the face the public likes and admires. Even the most followed person on Instagram is also an athlete ( Christiano Ronaldo ). This proves that the sports industry has a profound impact on the minds of people all over the world.

Believe it or not, consumers are willing to line up and wait for a whole day to purchase just a fashionable pair sneakers or products endorsed by sports stars only because they see the athlete as an ideal, someone who inspires them. This is the power of an excellent image in the market which has not happened in one day. These players had a reputation management team even before they needed reputation management.

Just playing and winning the game will not build a substantial athlete brand value. It develops over time by athlete participating in various sports elements, interacting with followers, doing social activities, staying in the media headlines, and many more PR stunts and strategies.

We at Ethos Global Solutions understand that need for athletes or sports houses and not only get rid of negative issues but create a great brand value and also go further ahead and help them get exclusive contracts in different clubs and leagues. we have proposed the concept of sports Reputation Management and what it involves and how to manage it since 2015.

We create a brand value and protect it fiercely because the opponent’s eyes watch players at all times to find one fault to replace them. The world, without any hesitation, wants to know everything about their personal life, what they say, how they behave outside the playground and one small wrong step leads to major headlines, negative news & heavy criticism from the audience.

To prevent such unfortunate events, we offer a complete branding strategy for the athletes to protect their brand value and image. We know that image means everything, from the endorsement offers to the next sports contract and their multimillion-dollar value in the coming years.

How do we act as a catalyst to your success

1. Social media platforms are the best way to directly interact with the fans, develop a personal bond between the player and their followers.

But the most important point to keep in mind by an athlete is what they share on it and how it affects their career.

There are tons of cases where athletes are heavily criticized for their previous posts and tweets and some even lose big opportunities and exposure only because of these controversies on social media platforms.

There are often negative campaigns and twitter groups run to damage the image of the target person. Some players are even disliked in their own country or an issue is created out of nothing which is called framing. that only happens with the lack of a professional branding team to protect you from the time your career begins to the endless time.

Our team of experts knows how to combat the negative media trials and how to bring it on track and its never too late.

2. Personal Branding which means improvement and promotion of your name as a brand in the market. EGS uses marketing strategies like personal portfolio sites, Fanclubs, press releases, 360-degree media management and meet & greet events to enhance your image value.

Having a positive image not only helps in expanding the fan-base but also in endorsement and getting better sponsorships.

3. Monitor, suppression & removal — from a small in-field controversy to high school pesky photos, every small news can misguide the audience and affect the athlete brand image so it is ideal to monitor every news which can potentially cause & devalue the athlete reputation.

Our advanced automated tools help to monitor what is posting about the athletes on the internet.

And if any news or content causes a potential threat to the athlete reputation, our team quickly reacts and removes the content from the internet, and if it not possible we work and suppress the news down in the search engines and news sites so that not many people can see it.

There is always a need to create the rich content that can be shared, with continuous monitoring of what the stakeholders have to say and address disparaging online content to protect the players from the dark side of social media as a contemporary form of abuse.

Let The Experts Handle Your Reputation

With over a decade of experience, Ethos Global Solutions is one of the leading experts in reputation management and PR management in Dubai, U.A.E. Under the leadership of MD, Elizabeth Kelly, the company has risen to a new height and now become a benchmark for others.