Political Reputation Management
How does Political Reputation Management work?
Politics itself is one of the most controversial topics, every political party wants to tarnish the image of their opponent. They watched every minute and every action is always under scrutiny.
Some party may have done a great job for the last ten years but a single mistake on their reputation can tarnish the whole system and the entire ball game changes in a very short span of time.
Warren buffet rightly quotes“It takes 20 years to make a good reputation an five minutes to ruin it, If you think about that you will do things differently”
At the time of the election, when the whole country makes a decision to select the right political candidate, that one decision impacts their lives in a very big way so they ensure that the candidate that they choose should be genuine with a great reputation because the right person can make or break their country.
A political leaders image and reputation plays a major role when it comes to winning the hearts of millions of people, every action, every comment, every statement of a politician always monitored by the public as well as the opponent.
A small mistake can turn a large group of people against the party and then that whole thing becomes big political propaganda by the opposite parties and is shown on televisions, newspapers and other social media platforms which creates negative perceptions in the minds of people.
Today’s world which is also called a digital era, people monitor the news and articles that are published about their political leader day today and they compare and assess because they are hungry for their own growth and development.
They want to bring newness and as today’s world is very aware they are eager to play their part in it hence, They want to make sure that they are learning the right news and regular activities about the candidate they are going to choose in the near future to rule them.
This makes the lives of politicians even more difficult as its very normal for the opposition party to create a scandal and spread malicious news all over the country or let's say the whole world to ruin his reputation of the candidate.
This is where political reputation management comes into action. Firms like Ethos Global solutions are determined to show people what is true and bring up true facts in front of the people of the country.
Our special teams go out of the way to make sure that the fake news should not be able to take the lead at any cost and we keep the situation in control at all times so that the people see nothing but the truth.
Political reputation management refers to monitoring and controlling all the online activities in order to create a positive image for the individual or for the political party.
Major Benefits for politicians with Online Reputation Management
· Positive and correct publicity for a politician
· Giving the right Importance and weightage to the brand name i.e. Party/Candidate
· Building a positive image, the political party and maintaining it seamlessly.
· Tracking negative reviews & posts by the opponents
· Removal of all harmful content which can affect the reputation earned in years.
· Removing previous records and posts which can be used by the opposition with proof of the right information/documentation along with our law team.
· Right Understanding of public needs and what we offer them which keeps them at peace.
· Better campaign strategies
· Right press releases and other media campaigns at the right time.
How we manage political online reputation?
Politicians are public representatives which means they have to portray a spotless and authoritative image in public and it’s the duty of every politician to be responsible and keep a good image by themselves.
However, with the wave of negative /fake media campaign and the relentless efforts of the opponent parties make it extremely hard for a single individual to handle all of the negativity or negative perceptions all by themselves hence to protect their image they need reputation management firms like ethos global solutions.
· Monitoring –the right monitoring strategy is the key here, we have often seen politicians falling because they stop hearing. The candidate needs to know what majority public perception because their opinion matters most and if there is a difference in opinion.
They need to have a team like an ethos global solutions to get their thoughts correctly to the people. With our advanced automated tools, we can help measure what people of the country are saying about you on different platforms. Our vigilant team monitors every news/activity concerning our candidate or party and control the news that can be further harmful to the client.
· Social media management — channels like Facebook, Instagram, Twitter and other search engine platforms that are really big today. Our team makes sure to keep a check and control to enhance the public relations towards the politician. These platforms can be used to measure public opinions about the individual. Using the right strategy, we can keep the people rightly informed.
· Personal authority assets — To become a leader one needs to connect with the public, engage with them on social media and provide them with the true information about their agenda and goal. it’s called having a direct/personal connection with the people.
Hence we create several platforms where our candidate can express clearly without any made up stories/statements that causes further confusion, we often notice that even most powerful leaders in the world have their personal websites and social media accounts with millions of followers to connect and share information directly.
· Prevention & Suppression — This strategy is used to avoid and devalue any negative comments related to the person. Results which can harm the client image are suppressed down, and the new content is moved up and promoted by Search Engine Optimization (SEO) so that when anyone searches any news related to the politician they can only see the right news that we want to share.
· Removal — Many time opposition tries to demean the reputation by posting false or bad content on the web. If required we clean up such fake news abiding the cyber laws or just by posting the right content on the right platforms.
We remove all types of negative content on the internet and social media including bad press releases, harmful fake articles &blogs, inadequate reviews, images, videos and try to do as much within the law of the country.
· Fresh quality content — Our professional teams also help you by creating new content which can be used in your favour or against your opposition party if it’s the truth with legal papers, and such content can be used further in any form like memes, articles, press release, blogs, etc and in any online platform.
Know more about Ethos Global Solutions
The Managing Director of Ethos Global solutions, Dubai UAE — Ms Elizabeth Kelly has always ensured that the firm stays strong with the most talented professionals from all over the globe to back these people in the public eye like athletes, politicians, religious leaders and continues to go out of the way to protect such leaders who are on the right path to create a better world. People today need the truth so that they can think clearly and make the right decision not only for today but for the generations to come.
