Youtube shorts! Everything you need to know about it

On Monday 14, Youtube has officially announced a new feature for the youtube app called “Youtube Shorts”, which beta version is already launched in India.

Similar to Tiktok and Instagram reels this feature also promotes creators to upload 15 seconds short videos.

According to youtube “Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.”

Just like Instagram did with reels, Youtube is also trying to capture the huge audience of short-form video creators all around the world.

Due to the recent controversies with Chinese app Tiktok for data protection and even many countries banned this app including India, it might be considered as a wise move played by both Facebook & Google to steal the audience from Tiktok.

How will it work

Shorts will appear on the youtube in a section dedicated to the feature and just like Tiktok & reels users can swipe vertically for the next video.

It might be interesting to watch how youtube is going to launch this feature and how much similar it’s going to be compared to Tiktok.

“Music for these videos will be available through in-product music picker feature. The picker currently has 100,000s of tracks, and we’re working with music artists, labels, and publishers to make more of their content available to continue expanding our catalogue,” YouTube said.

This might be considered as a wise move for Youtube because now they provide mostly every feature to target every group audience, from 15 seconds shorts to normal video uploads, from live video streaming to Youtube-gaming.

They are competing with every video streaming platform with the largest audience base of around 2 billion monthly users.

And if we talk about Tiktok, they failed to build a good reputation in the global market, mostly because of the Chinese Government but still, they compromised about their brand image in many scenarios, and only because of this fact they mostly lose their biggest audience base in India and maybe many other countries in the near future.

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